Tuesday, March 23, 2010

How Big Is Your Eco

Fluer Wood


Alternative Apparel

I met Matty- the founder of new online directory ''How Big Is Your Eco" through a mutual friend when he was in late stages of development and when Goodie was only just on my mind. I was so inspired by the idea of the site and the wonderful small world coincidences that happen when things are rolling along the right track.

The site launched a few weeks ago and marks a great fashion directory for all the best Aus & NZ fashion labels, with a clear breakdown on each label's production processes and eco footprints.

'How Big is your Eco' reads as an online mag, with up to date fashion journalism that contains a helpful eco factsheet per article
If only it was an online store too...perhaps that part is coming.

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